Magic Hotel Group has strengthened its social commitment with a new charitable initiative aimed at supporting people experiencing homelessness in Alicante. The company has donated €26,000 to C.A.S.A. — the San Agustín Support Centre for People Experiencing Homelessness — a non-profit organisation that works to improve the quality of life of people facing homelessness and social vulnerability.

The donation comes from savings generated in Magic Hotel Group’s restaurants and buffets, as part of a strategy that turns efficiency, sustainability and food waste reduction into social impact. This contribution represents around 17% of C.A.S.A.’s estimated annual budget of €155,000 and will help strengthen the centre’s daily work.

In 2025, C.A.S.A. supported an average of 80 people every day and assisted 400 people in total, providing basic needs, social support, health and social care, and help with documentation and social or employment inclusion processes. Its work is supported by 82 volunteers, 15% more than the previous year, and by a model based on dignity, closeness and collaboration.

SAVINGS THAT BECOME REAL SUPPORT FOR PEOPLE

Behind these figures are personal stories such as that of Odelquis Ofarrill, one of the people supported by C.A.S.A. “When I arrived in Alicante, I was alone and disoriented. Proyecto Casa was a helping hand that opened many doors for me and helped me understand many things in life,” he explains. In his testimony, he also recalls the support he received with procedures and documentation, as well as everyday help with food, clothing, footwear and hygiene — resources that “improve the essential quality of life when you are in an irregular situation”. For him, the support of the organisation and its volunteers gave him security, strength and “the will to live” at a time when he was far from his family.

Sara Castellar, a migrant woman and survivor of gender-based violence, also highlights the role of the organisation in her personal recovery process. “Thanks to the dedication, empathy and professionalism of its team, I found guidance, someone to listen to me, and tools to rebuild my self-esteem and strengthen my independence,” she says. Her story shows how C.A.S.A. not only covers urgent needs, but also helps people regain confidence, develop new skills and believe in the future again: “I have learned that, even in the most difficult moments, there are people and organisations willing to lend a hand and help rebuild life projects.”

The San Agustín Support Centre for People Experiencing Homelessness provides hot dinners from Monday to Friday, basic healthcare, psychological support, legal advice, employment guidance, assistance with administrative procedures, and access to clothing, footwear, blankets, sleeping bags, hygiene products and non-perishable food. In 2025, it also carried out 400 individual support actions, achieved 9 job placements, helped around 30 people with registration or administrative regularisation, supported 6 people in accessing housing resources and referred 2 families to municipal Social Services.

MAGIC’S NATIONAL AND INTERNATIONAL SUPPORT

This collaboration follows the path of the project developed together with the NGO Rafiki, through which Magic Hotel Group transformed savings generated by reducing food waste into the equivalent of 300,000 meals for school canteens in Uganda, providing a daily meal for 1,000 children for a year.

On this occasion, Magic brings that same spirit of responsibility and efficiency to its local community, supporting an Alicante-based organisation that works every day alongside one of the most invisible groups in society. This support will help reinforce resources that, as these testimonies show, can make a real difference for people who need to feel supported, cared for and able to start again.

The impact of this initiative also stems from the commitment of Magic’s teams. Kitchen and maître d’ teams explain that measurement, technology and weekly report analysis have enabled them to make better use of food, become more efficient and reduce their environmental impact. “It has changed our working culture: we collaborate across departments, hold weekly training sessions and encourage guests to consume only what they really need. Both team members and guests are increasingly aware of the importance of caring for resources,” they say.

MORE SUSTAINABLE TOURISM INITIATIVES TO COME

Magic Hotel Group stresses that sustainability must translate into positive impact: “Every resource we take care of can become direct help for those who need it most.”

With this donation, Magic Hotel Group reaffirms its commitment to continue promoting charitable projects linked to sustainability and the responsible use of resources, transforming the savings generated by efficiency initiatives into direct support for social causes.

The collaboration with C.A.S.A. marks another step towards a more conscious form of tourism, where caring for the planet and caring for people are part of the same commitment. Because every saving gesture can become an opportunity to help and bring something positive to people’s lives.